This includes ASOS | Nordstrom at The Grove in Los Angeles, an immersive shopping experience designed specifically to engage 20-something customers. Nordstrom’s ASOS partnership will launch online and at 10 stores. “We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.”Īdvertisement Nordstrom and ASOS Launch and Immersive Experience for 20-Somethings “Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers,” said Tacey Powers, EVP and General Merchandising Manager of Shoes at Nordstrom in a statement. All Allbirds shoes are made with renewable materials like plant-based leather, meaning each qualifies for this designation. Nordstrom is aiming to ensure 15% of its product assortment qualifies for the Sustainable Style category, a curated collection of items made with sustainably sourced materials and ingredients, by 2025. The collection will expand later in 2022 and become available at as well as additional physical locations.īoth Nordstrom and Allbirds share a commitment to sustainability, which is part of the reason for the partnership. The Allbirds partnership will launch on June 1 with select men’s and women’s styles, including Wool Runner, Tree Runner, Tree Lounger, Tree Breezer, Tree Flyer and Tree Dasher, at 14 stores. It will also eliminate the Trunk Club brand along, which featured the at-home try-on “trunk” curation model. The retailer will now offer Allbirds shoes as part of its sustainability push and sell ASOS products in a new immersive experience aimed at young shoppers. Nordstrom is expanding its business through new partnerships with other retailers and streamlining its styling services.
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